Stellar
Cryptocurrency Rebrand
Class
Interbranding & Advertising
Year
Fall 2022
Stellar is an open blockchain network designed to provide enterprise solutions by connecting financial institutions for the purpose of large transactions. The market for cryptocurrencies is heavily saturated with brands unable to separate themselves from competing coins.
Stellar (XLM) distinguishes itself as it operates primarily for enterprise and large financial transactions. For this project, Stellar wanted to rebrand itself to communicate its ability to facilitate cross-border transactions quickly and easily for everyday consumers.
Logos
Current Stellar Combination Mark
Revised Stellar Combination Mark
Current Stellar Logomark
Revised Stellar Logomark
Stellar Combination Mark (Colored)
Stellar Color Palette
Banner Ads
250x250 PX Banner Ad
300x250 PX Banner Ad
300x600 PX Banner Ad
728x90 PX Banner Ad
Splash Screens
Desktop Splash Screen
Tablet Splash Screen
Phone Splash Screen
Website
View clickable prototype here
Ideation
Logo Sketches
Rough Combination Mark
Website Wireframe