Stellar

Cryptocurrency Rebrand

Class
Interbranding & Advertising

Year
Fall 2022

Stellar is an open blockchain network designed to provide enterprise solutions by connecting financial institutions for the purpose of large transactions. The market for cryptocurrencies is heavily saturated with brands unable to separate themselves from competing coins.

Stellar (XLM) distinguishes itself as it operates primarily for enterprise and large financial transactions. For this project, Stellar wanted to rebrand itself to communicate its ability to facilitate cross-border transactions quickly and easily for everyday consumers.

Logos

Current Stellar Combination Mark

Revised Stellar Combination Mark

Current Stellar Logomark

Revised Stellar Logomark

Stellar Combination Mark (Colored)

Stellar Color Palette

Banner Ads

250x250 PX Banner Ad

300x250 PX Banner Ad

300x600 PX Banner Ad

728x90 PX Banner Ad

Splash Screens

Desktop Splash Screen

Tablet Splash Screen

Phone Splash Screen

Website

View clickable prototype here

Ideation

Logo Sketches

Rough Combination Mark

Website Wireframe